Cold outreach is tough. As prospects grow weary of the latest sales tactics, breaking through the noise becomes even more challenging. Video prospecting is an ideal solution - a strategy that blends the personalized feel of one-on-one meetings with the efficiency of asynchronous communication over email.
With mmhmm, you can successfully integrate video content into your everyday prospecting tactics. Let us show you how our platform makes editing highly personalized sales videos look easy.
What is video prospecting?
Video prospecting is a powerful sales technique that replaces traditional cold calls and text-heavy emails with engaging, customized video messages. Instead of relying solely on written outreach, video allows you to introduce yourself, showcase your personality, and clearly articulate the value of your product or service.
We've all skimmed through long sales emails before sending them to the trash. A 30- to 60-second video at the top of an email instantly grabs attention, making your pitch more compelling and memorable.
3 reasons video prospecting is effective
Prospects get bored of receiving a barrage of similar sales emails and cold calls, making it harder than ever to capture their attention. Stand out from the crowd by complementing your warm-up efforts with an engaging video component.
1. Video engages people better
No matter how much personality you inject into a sales email, text alone can fall flat. Video brings energy and authenticity to your outreach, making it easier to connect with prospects.
Since video prospecting is still a fairly new technique, seeing a video in a sales email will likely elicit more clicks. Once you've captured people's attention, the video can also more easily, clearly, and concisely explain how your product or service works.
2. Personalization makes prospects feel seen
No one wants to feel like just another name on a sales list. At mmhmm, we know personalization is key to individualizing customers and more specifically meeting their unique needs and preferences.
By simply using a prospect's first name at the beginning of your video, you show that you've taken the time to consider that person as an individual. Taking a step further by referencing their specific industry and its challenges, you open the opportunity for a more human connection at the very start of your sales relationship.
3. Showing your face humanizes your brand
People connect with individuals, not faceless corporations. By leading communications over video, potential buyers can put a face to your name right away and get a better feel for your personality. This opens a faster route for building trust and connection.
How to use mmhmm for video prospecting
Follow our step-by-step guide to video prospecting, featuring a few of our best practices to maximize engagement and response rates.
- Plan Your Setup: Make sure your recording space is well-lit, free from background noise, and visually clean to keep the focus on you and your message.
- Choose mmhmm: Our easy-to-use interface and broad array of features enhance your sales videos in ways other platforms can't match.
- Map Out Your Video: Start with your purpose. When and why are you sending this video? From there, write a concise script to get the most relevant information across and add personalization to make your video pop. At the end, make sure to include a clear call-to-action so prospects know exactly what you want them to do after watching, such as scheduling a meeting, visiting your website, or replying to a message.
- Film Your Footage: Use mmhmm to record in your prepared space. Keep in mind that amplifying your energy on camera helps convey enthusiasm and authenticity.
- Edit and Add Value: Enhance your video by incorporating images, GIFs, and text overlays to reinforce key points. Choose an engaging thumbnail to encourage clicks.
- Write a Supporting Message: Accompany your video with a friendly, concise message that directs prospects to watch. Mirror your CTA within the email by including a link or button for easy next steps.
- Send It Out: Use past data to schedule prospect communications for days and times when they're most likely to interact.
Examples of when video prospecting elevates sales content
When is video most effective for engaging prospects? Here are three key opportunities where mmhmm can make a difference.
First introductions
A personalized video introduction immediately helps you stand out in a crowded inbox. Video grabs attention more effectively than plain text and signals to the prospect that you've put in extra effort to connect with them. This personal touch can make prospects more likely to engage with you over competitors.
Product presentations
While pitch decks and screen shares are informative and helpful, they can feel impersonal. Instead of disconnecting from prospects while you give them a step-by-step or how-to, leverage mmhmm to insert more of yourself into every presentation.
With our platform, you become a part of your pitch instead of being stuck in a tiny box beside it. This lets you inject personality, enthusiasm, and human connection into every product demo or walkthrough.
Meeting follow-ups
Replace a long-winded follow-up email with an edited-down recap of your presentation in a concise video that highlights key takeaways. With mmhmm, prospects can easily revisit important moments without digging through lengthy PDFs or dense email threads. By providing a visually engaging summary, you make it easier for them to stay connected to your pitch.
Create video content that captivates customers
Ready to immerse yourself in the world of video sales content? Download mmhmm today for a user-friendly route to video prospecting and start converting prospects into customers faster.