Telling customer success stories through video: 4 steps for better marketing

Let's talk about reviews - consumers regularly check them before making a purchase. But not all reviews create the same impact. Video testimonials put a face to the story, highlighting your value in a way that resonates.

Creating these videos used to be complicated, but it doesn't have to be. Here's how to highlight customer success through compelling video content.

The power of video

While text testimonials might seem easier, video testimonials pack a stronger punch. People remember more of what they see in videos compared to what they read in text. If you want your testimonials to stick, video is the way to go.

Your 4-step process

1. Find the right story

Start by choosing customers who represent your target audience. Consider recording multiple testimonials that highlight different benefits - saving money, saving time, or other value points that matter to your prospects.

When you've identified your story, reach out to the customer. A small incentive like a discount can help encourage participation if they're hesitant.

2. Plan for recording day

With mmhmm, you can connect with customers anywhere in the world. Before recording, answer these questions:

• What narrative will you follow?
• What questions will you ask?
• What style and length works best?

Your narrative should align with your marketing goals. If you're promoting cost-saving software, focus questions on money saved after implementation.

Effective questions include:

• What challenges led you to our services?
• Why choose us over competitors?
• How has your situation improved since implementation?

3. Edit and polish

After recording, it's time to refine your video. mmhmm makes this simple with automatic captions, easy trimming tools, and highlight extraction - helping you create a polished final product that captures attention without extensive editing work.

4. Share strategically

Once finalized, share your video on your website and social profiles - but don't stop there. Incorporate testimonials into presentations for potential clients. Pair your key points with video testimonials to bring your message to life and stand out from competitors.

Level up your testimonials with mmhmm

People look at reviews before buying, so video testimonials should be central to your marketing strategy. mmhmm simplifies the entire process with powerful tools like smart prompts, easy editing, and existing slide imports.

The result is professional videos that require minimal editing effort but deliver maximum impact.

Ready to transform how you share customer success stories? Download mmhmm today and see how easy creating engaging video testimonials can be.