Creative Brief

📽 About mmhmm

mmhmm is a video recording app that helps you stay connected with your audience by layering yourself over your presentation slides. Whether you’re live on Zoom or pre-recording your content, you can capture your audience’s attention by using mmhmm. It helps you explain things visually, spark more “aha!” moments, and bridge the gap between you and your audience.

mmhmm is the easy-to-use solution that allows you to make truly stress-free recorded video. Look and sound polished - even when nerves mess up your first few tries. And make everything look perfect without spending hours learning and fiddling with multiple steps.

📅 Content elements

• One pre-recorded video, 5+ minutes in length, giving a demo of mmhmm’s features and capabilities, highlighting use cases and solutions

✅ Content requirements

Items to include in your demo video:

• An introduction about what mmhmm is and how it solves problems for content creators on YouTube
• A walkthrough of mmhmm’s features, highlighting the following 3 capabilities:
  • Enhancing live video conference calls
  • Recording stand-alone videos and presentations
  • Workshopping new ideas with the Questions feature
• A call to action for people to download mmhmm and give it a try.
• mmhmm.app/r/[your first name-last name]
• The video should go live by September 30, 2024
• Tag us @mmhmmapp and include #sponsoredpost or #ad

📌 Talking points

When talking about mmhmm, select from the messaging that fits your audience best. Here are a few directions you could go in:

• Hold attention
  • Break out of that tiny box up in the corner. Stay on screen with your slides and connect with your audience while you present. Point out the important stuff - literally.
• Build your brand
  • Own your presence with a personal look and feel that highlights your brand, tone, and creativity. Boring video can kill good ideas - a livelier presence creates a more engaged audience, making it easier to be understood.
• Stay in the flow
  • Switch seamlessly into and out of a live screen share without breaking your rhythm. Load your screen share slide ahead of time so you’re not fumbling when you’re ready to present.
• Perfect your educational videos
  • Energize your videos with visual variety and momentum without slowing down the pace of your audio by adding overlays. Add images, videos, and text to your video after you’ve recorded what you want to say.
• Get inspired with AI
  • Our new Questions feature offers a new approach for creating video content without a script. mmhmm doesn’t tell you what to think. Instead, our Questions feature can help you articulate your own thoughts in your own voice.

🤩 Inspiration: mmhmm demos on YouTube

We love the way these YouTube videos help walk their viewers through the best mmhmm has to offer.

• Mmhmm for Virtual Presentations, by Cat Mulvihill
• Upgrading Meetings with mmhmm, by ToolFinder
• Using Visual Rooms & Graphics in mmhmm to Design Online Presentations That Are Out of This World!, by Gar Reynolds

📃 Content process

• Content must be submitted for approval to mary@mmhmm.app by September 16, 2024.
• We’ll suggest one round of edits if needed before approving to go live to your YouTube account.
• Final content should go live by September 30, 2024.

📘 mmhmm brand book

You’ll find all the items you need to represent mmhmm properly in our mmhmm brand book. Logos, icons, screenshots, etc - it’s all there!

🏆 mmhmm coaching

Our mmhmm coaches are standing by to help get you up and running. Book a 30 minute session here.

💰 Compensation

Please send an invoice for payment to mary@mmhmm.app. All payments will be processed upon posting of your content, unless otherwise stated in your contract.