People naturally gravitate toward video content when learning about new products. But creating effective product demos requires more than just hitting record—especially in today's B2B world where video tours have become standard practice.
Great product demo videos quickly showcase your product's value and deliver impressive results in both retention and recall. Videos help viewers walk away with a deeper understanding of how your product works, while also strengthening brand recognition. This combination helps new customers understand your company's market position and what makes you unique.
Before you start recording, take time to understand where users find value in your product. Ask yourself: What value do users expect? How does your product improve their lives? What unique value propositions set you apart from competitors?
Storytelling dramatically increases memorability. Consider highlighting your product's benefits through relevant case studies or by addressing the pain points that inspired your product's creation. Learn more about business storytelling here.
Keep your demos concise. Human attention spans are limited, so focus on the most important aspects of your product and save details for follow-up videos.
When designing your video tour, decide between live and recorded formats. Recorded demos offer editing flexibility, while live demos create a more personal connection that might work better for key clients.
Make your product demo visually engaging. Static presentations fail to maintain viewer interest. That's why we built mmhmm—to help you create dynamic content that captures attention. With mmhmm, you can:
- Position yourself in the center of your content
- Interact directly with your slides "on stage"
- Add complementary elements like GIFs and videos
- Edit your demo intuitively without prior experience
Start your product tour by clearly stating the value viewers will receive. For example, explain how by the end of the video, they'll understand how your software saves two hours daily. This keeps viewers focused and engaged.
For longer videos, break up your content to maintain audience attention. Incorporate questions, bring in additional presenters, or use scene transitions to refresh viewer engagement. This approach helps audiences learn more information faster.
With mmhmm, creating standout video product tours is simple. Our all-in-one app helps you break free from the tiny video box during screen shares, allowing you to take center stage while showcasing your product's value. Our easy-to-use editing tools, scene transitions, and media integrations bring your presentations to life.
Looking for an example? Check out this product demo from Kevin Hu, founder of Metaplane. He uses mmhmm to keep his video engaging and full of value.
Transform your next product tour. Get started today with mmhmm and create video demonstrations that truly stand out.
