Become a
better storyteller

New ideas are easier to follow when you paint a clear picture of what they mean. Telling a better story can build deeper understanding, spark enthusiasm, and get everyone on the same page faster.

Humorous illustration of a bear entertaining other woodland creatures with a story about an acorn.

A crash course in video storytelling

People naturally latch onto a good story. But you don’t have to be Shakespeare to weave a compelling narrative. Whether you’re pitching concepts, presenting data, or teaching a class, here’s everything you need to step up your skills.

Why storytelling matters: an interview with Jay Acunzo

Story is the secret sauce that transforms a dry presentation into one that engages and inspires. Expert Jay Acunzo shows you how.

The art of business storytelling

Learn to transform dry business tales into captivating stories using the STAR method and strategic storytelling techniques that resonate and convert.

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Anatomy of an effective video story

Most people don't see themselves as writers or performers by nature. Learn the building blocks and techniques that make a story work on video with mmhmm.

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How to make complex ideas easy to understand with mmhmm

Explaining ideas is hard—unless you make them seem simple. Use these tips to boil down complex concepts so anyone can follow along.

Pitch perfect: how to use video for sales success

It’s not enough to have a great product to sell. You have to make a real connection to get someone’s attention and keep them engaged.

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Tell your story by thinking out loud: meet mmhmm’s Questions feature

mmhmm’s AI-assisted Questions feature can help you speak more naturally in recordings. Get relevant prompts and follow-ups to answer on the fly.

More resources for persuasive storytelling

mmhmm’s video storytelling cheat sheet

Download all the best tips and techniques from our storytelling crash course in this convenient one-sheet PDF.

Template: The STAR storytelling arc

Load this starter presentation into mmhmm and bring others along on your journey from challenge to results.

Six persuasion principles for your next video

Business professor Tatiana Kolovou used mmhmm to share six core principles for influence, connection, and understanding.

mmhmm is the best way to tell your story on video